Essential Advantages and Benefits of Subscription Model-Based Business

  SaaS or software-as-a-service is cloud-based software that can be accessed from any device with an internet connection. Here, all the databases, servers, and codes for the software application are held on a single platform, which can usually be accessed by the customer through a subscription. It is different from software or a product that is on-premises and available to the customers on purchasing a license, installing them on the computers, and hosting their servers. In the SaaS industry, product management is a function responsible for managing the products of the company from their ideation to decline. It is the center point, and the intersection of three aspects- user experience, technology, and business. In this process, the product manager plays the most essential role by advocating what the customers want and ensuring that the resultant product or service matches the customer's needs by working with the designers and developers. Tasks Included in SaaS Product Management S...

  The business strategy you have in place for the marketing and sales of your product is a decisive factor in its success. Some companies focus more on the sales strategy, while others focus on improving their product and services, knowing that a better product will automatically bring in more customers and revenue. So, what is the growth strategy of your business? In this article, we will study the product-led growth strategy, and why businesses need to adopt it for themselves now! What is Product-Led Growth?  As the name suggests, when a company’s growth which is driven by the product and the experience of the customers with that product this is known as product-led growth(PLG). It is a business strategy where the focus of the organization is to improve the product and the customer experience to ensure growth and revenue for the company. Here, the strategy counts on the features, performance, and fame of the product to increase the sale. The PLG strategy positions the compan...

  What do you think about an eCommerce model that helps you make changes to it, update, and constantly stay in touch with the trends? While some commerce platforms are quite rigid and have little or no scope of flexibility, composable commerce is an exquisite option for businesses that aspire for higher levels of flexibility in their eCommerce stores. In this article, we will read about everything you must know about composable commerce if you intend to start an eCommerce store of your own. What is Composable Commerce?  The type of commerce that allows the e-commerce teams to bring together the best commerce solutions for their niche is known as composable commerce. Here, the organizations tend to handpick the best strategies and solutions for their organization and create a comprehensive eCommerce solution of their own, rather than working according to a pre-established solution. It is most widely known as the process of selecting the best-of-breed commerce elements and compo...