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Showing posts from June, 2022

What are webhooks, and why are they necessary?

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 What are webhooks, and why are they necessary? Webhooks are an incredibly useful and a resource-light way to implement event reactions. They’re an essential tool in any app's arsenal because they deliver data from one app to another, either by sending automated messages or receiving real-time updates about what's happening inside your software environments. What are webhooks? Webhooks are one of the methods used for web apps to communicate with one another. When a particular event occurs, it lets you move real-time data from one application to another. Let's assume you've built an application using the Foursquare API to track people visiting your cafe. When they check-in, you want to be able to greet them by name and offer them a complimentary drink. A webhook notifies you whenever someone checks in, allowing you to conduct any procedures in your application once this event has occurred. The data is then delivered over the internet from the application where the event

A complete guide to sales forecasting

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 A complete guide to sales forecasting Sales forecasting is a cornerstone of any company's success, but when done wrong, sales Forecast mistakes can cost companies billions of dollars. A recent study found that most sales forecasts are less than 75% accurate. The consequences? They are missing their goal, hiring based on inaccurate predictions and inadequate budgeting resources for growth opportunities. To ensure you don't make these mistakes when producing a sales forecast, we've compiled an extensive guide for creating an accurate (and trusted) forecast. What's in this guide? 1.  What is sales forecasting? 2.  Why is sales forecasting important? 3.  Who is responsible for sales forecasting? 4.  Objectives of sales forecasting 5.  Why does accurate sales forecasting matter? 6.  Sales forecasting best practices for maximizing accuracy 7.  Key sales forecasting challenges 8.  Key sales forecasting metrics 9.  Key takeaways 1. What is sales forecasting? Sales forecasting

Customer Lifetime Value — An important SaaS Metric

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 Customer Lifetime Value — An important SaaS Metric What keeps a customer coming back and contributing to your revenue growth? Firstly, it's essential that your customers are satisfied with your product or service. Product satisfaction is crucial when it comes to retaining your high-value customers for extended periods of time. But how do you figure out who is REALLY contributing to your business's higher revenue growth? Well, that's where one of the most important SaaS metrics comes into play — Customer Lifetime Value(CLV). Read more to learn about CLV and why it can't be ignored. Table of Contents 1.  What is Customer Lifetime Value? 2.  Why is Customer Lifetime Value Important? Why does it matter? 3.  Types of Customer Lifetime Value 4.  How to calculate Customer Lifetime Value 5.  Customer Lifetime Value formula 6.  Customer Lifetime Value example 7.  8 Ways to increase Customer Lifetime Value 8.  Customer Lifetime Value statistics 9.  Conclusion — Track, calculate

The Advanced Guide to Reducing Customer Churn

 The Advanced Guide to Reducing Customer Churn Nobody desires to have lost customers, lost revenue, and negative results for their business. However, customer churn is one of the most significant aspects of evaluating a growing business. No matter we can’t deny that it is impossible to retain 100% of the customers, we can undoubtedly analyze and reduce customer churn rate significantly. As it’s easier to retain an existing customer than to make a new one - understanding, preventing, predicting, and reducing customer churn is vital for your business's long-term success. Below is a practical, advanced guide to assist you with a smarter way to reduce customer churn and increase customer loyalty. What is Customer Churn? Customer churn, also known as customer attrition or logo churn, is a metric that defines how much business a company has lost during a given period (generally a month or a year). The loss can be in: 1)  Customer Percentage It’s called customer churn and evaluates the nu