Management of your Subscription Business Unlocking the Power of Automated Dunning Management
To reduce customer churn and maximise revenue streams, it is essential that subscription businesses effectively manage their recurring subscription receipts. For subscription businesses, managing failed payments — likely needed on a regular basis — and minimizing churn can present significant challenges and accordingly, the strategic implementation of effective dunning management processes will be vital. In this comprehensive guide, we consider what dunning management is and why it is so important for subscription-based enterprises. What is Dunning Management? For subscription businesses, dunning management is the systematic process by which they communicate with customers who have encountered payment failures or declined charges when attempting to fulfill obligations in respect of recurring subscription payments. Online customer payments may fail for any one or a number of reasons including: outdated card information; card authorization failure; card expiration; and/or insuffici...